CP Lofts
Brand Identity ⋅ Promotional Campaign ⋅ Responsive Website

CP Lofts was the first loft style apartment community in Kansas City designed specifically for the creative class— artists, makers, writers, and thinkers. Our challenge was to position CP Lofts as an affordable, residential community for the creative spirit.

The project included shaping CP Loft’s brand identity and promotional campaign pieced together with a responsive website. The promotional campaign helped spread awareness of the unique residential community for the modern creative entrepreneur.