Collective Design Studio
Giving an interior design firm a brand that matches their character
What We Did
Brand Strategy & Identity
Print Design
About the Client
Collective Design Studio is an interior design company run by Heather Braland and Christina George—two designers with a devout following thanks to their friendly personalities. They came to Novella needing a brand refresh that would help them scale while maintaining their signature charisma.
“Working with Novella was an insightful and self-reflective experience. Their team is great at creating a process to distill your values, then share with others in a meaningful way. They took the time during the design brief stage to listen carefully to our requirements and returned with a design that closely met our vision. Novella really created a fabulous image for our company and together we launched a fun, relevant brand identity. High value and two thumbs up!””
Heather Braland
Owner & Designer
Overview
Novella worked with Collective Design Studio to position the company as an elevated and elegant interior design firm. Although Christina and Heather are known for the residential work, they have extensive experience in commercial work as well. Novella created messaging that spoke to both residential and commercial clients while maintaining the character of this iconic duo.
When Heather and Christina came to Novella, they were overwhelmed with their work, but eager to pursue additional interior design projects, specifically commercial. They knew their brand was outdated, and at times even hurting their image as edgy and fun yet classic designers. So, they hired Novella to simultaneously capture the essence of their brand as they scale and position Collective Design Studio as a full-service interior design company for residential, commercial, remodel, and new build interior design.
Goals
Rebrand Collective Design Studio with elevated brand messaging and a logo and visual suite with an adaptable design.
Help Collective Design Studio define their target audience as they scale
Craft strategic brand messaging and visuals that speak to the target audience.
The Success Story
Novella evaluated Collective Design Studio’s target audience and crafted brand messaging and visuals. We included a new logo suite, created a social media editorial calendar, and conducted a website analysis. To enhance the prospective client’s experience, we created brochures, postcards, and additional collateral for Collective Design Studio.
