Back 2 Body


Re-branding a spa that has it all

What We Did

Marketing Materials

About the Client

Back 2 Body is a one-stop body shop providing an extensive range of services from anti-aging techniques to massages, to skincare and waxing. We enjoyed working with the owner, Andrea Hensley, on this rebranding project including a website redesign and marketing materials.


Novella worked with Andrea Hensley to re-brand an established spa with a modern look that gave it an elevated edge.


Back 2 Body’s new website is clean and inviting, reflecting the relaxing experience Back 2 Body strives to give. One of the challenges was to organize the core services into a simple, navigable layout for website visitors. 

Marketing Materials

We paired a bold blue color with the warm coral color to make their marketing materials stand out. 


The Back 2 Body brand helped Andrea reposition her spa and create a cohesive brand that spoke to their modern approach to beauty.