MKA Collective is a foodservice and retail brand development agency, innovating menus, food and beverage products, strategies, campaigns and the customer experience.

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All the ingredients

From innovation to execution, we ideate every part of the culinary experience including brand strategy and audience, food and beverage products, operational and architectural design, marketing campaigns, and strategic partnerships.

It’s an experience

Our model is built around experience—our team and yours coming to the table for a full sensory brand experience. This collaboration is the crucial ingredient to your brand’s success and our philosophy.

Innovation in action

After collaboration, ideation and approval, we move our collective idea into action to achieve your vision.

MKA Collective is a collaborative partnership between Novella Brandhouse, McDonnell Kinder & Associates, and Hermanos Design.

Our team combines excellence in marketing and branding, restaurant and menu innovation, and architectural design to offer full-service solutions for your restaurant concept.

Lamb and salsa meal on table


Our branding and culinary experts zero in on your unique challenges and see the opportunities.

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Brand and Campaign Strategy

Let’s re-introduce your brand. Our brand strategy process uncovers opportunities and sheds light on understanding what the target audience needs from the brand. We’ll create a visual suite and campaign that adapts with you across the entire customer experience.

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New Product Development

Our team works in partnership with our manufacturing clients from ideation through prototype development, commercial bridging, fine-tuning and product launch.

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Manufacturing and Foodservice

Utilizing a vast list of key contacts across foodservice industries, our process begins with identifying trends, then moves to white paper concept ideation, culinary development, ingredient specification, studio photography and finally, the tasting presentation.

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Architectural Design

Our team creates a restaurant space that reflects your brand identity, enhances the dining experience, delights your guests and ensures operational efficiency.

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We work across the spectrum with equity groups, major and regional chains, managed services, entertainment chains and hotel chains. On each project, MKA Collective’s expertise may include: brand development, communication strategies, restaurant design and architectural layouts, equipment specifications, menu development, wine strategies, beverage strategies, china glass and silver, ingredients and product specifications, staffing guides, job descriptions, operational manuals, training and launch support.

The MKA Collective team is cooking up your industry’s next innovation and bringing it to the right plate.