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Meeting clients where they are now in their marketing and branding endeavors.

Due to customers and clients sheltering in place and staying home, many business owners are choosing to work ON their business while their stores or offices are closed and sales are light due to Covid19 restrictions. We want to provide helpful tools so we created kits at reduced prices to make marketing efforts more accessible for all. We are offering these special rates and packages through May 1, 2020.

Kits

brand KIT – $1500

Your essential kit for the heart of your company: your brand.

INCLUDES

Fill out Let’s Talk questionnaire

Initial 1-2 hour call with a brand strategist to discuss your company, current messaging, and target audience

Brand Messaging Presentation via Zoom that includes: 

Brand Statement – opening line – your 10-second elevator pitch

Three Key Messages – The 3 most important messages you should be communicating to your target audience. 

12 Supporting Points

Final changes to the brand messaging (1 round)

DELIVERY

Creative Brand Brief in Word document and PDF with final approved messaging to share with your team, vendors, website developers, freelancers, etc.

logo KIT – $1500

Image is everything. Your essential kit for looking good from all angles. 

INCLUDES

Initial call with a designer to discuss your company 

2 logo concepts presented (this includes research, concepts, presentation via Zoom)

You choose 1 logo you like best; we’ll make any revisions and edits (1 round) and then we’ll email a pdf document of the logo for your final approval

Final changes to the logo (1 round)

DELIVERY

EPS and PNG files of the logo (regular logo + social media logo – square or circle version)

Colors and fonts noted that were used in the logo

ALA CARTE

Business Cards: $250

Letterhead + Envelope Design: $250

Social Suite:$300

  • Specific Graphics for 3 Platforms 
  • 1 Profile Image + 3 Cover Photos 
  • 6-9 Branded Post Graphics

social KIT – $850

The Talk of the Town kit. Find your voice in a noisy social world.

INCLUDES

Initial 1 hour call with a content strategist to discuss your company, current messaging, and target audience

Social Media Strategy/Editorial Calendar for one quarter/90 days –  Presentation via Zoom that includes a customized content strategy for the platforms you need to be on, that you can implement immediately. 

Final changes to the editorial calendar to be delivered in one document list of changes (1 round)

 

PACKAGE BREAKDOWN
  • 1-hour call with a content strategist 
  • Audience and platform research (content strategy) 
  • 1 quarter (3 months) of content 
  • Up to 3 platforms: 1 major, 2 minor. Minor platforms will likely be shared content. 
    • Facebook/Twitter: Post 1 
    • Instagram
      • Post 1 
      • Post 2
      • Post 3 
    • Up to 4 prompts per week, written to help you easily write and publish content. 
    • Example: 
    • Variations: You could divide up that content in a variety of ways, but that can all be determined during the call. Some clients may want to focus solely on one platform. 

Final changes to the editorial calendar to be delivered in one document list of changes (1 round) 

 

DELIVERY

Quarterly Editorial Calendar in Word document and PDF with final approved messaging to share with your team, freelancer, etc.

 

seo KIT – $500

Stand out in search. Make it easy for your customers and clients to find you online.

INCLUDES

Improve online search optimization with an SEO refresh. This can help increase your findability on search engines and includes: 

Initial 1 hour call with a content strategist to discuss your company, current SEO activity, website goals and usage

A basic SEO recommendation 

DELIVERY

Improve online search optimization with an SEO refresh. This can help increase your findability on search engines and includes:

Initial 1 hour call with a content strategist to discuss your company, current SEO activity, website goals and usage

A basic SEO recommendation

ALA CARTE

Implementation: $400

Social platforms: $200

Blogs/Press Releases: $200

marketing KIT – $525

Promote with purpose using a 90-Day Pivot Plan. Learn where to best spend your dollars to speak to the right people, right now.

INCLUDES

Initial 1 hour client call or virtual meeting with Novella marketing strategist to discuss your budget, current marketing plan, goals and target audience.

Analysis of your current plan

Recommendation with 3 focus areas and recommended ad spend distribution – social media ads, online sponsored content, newsletter ads, email campaigns, OTT, streaming ads, podcasts, radio or print.

Presentation to client via Zoom meeting.

DELIVERY

90 Day Marketing plan – electronic format

 

email KIT – $1,000

Direct digital access to your customers. Optimize your digital inbox with an email strategy.

INCLUDES

1-hour client meeting 

1 template including essential email graphics 

Integration with your website (Square Space, WordPress, Weebly (for Square), Shopify)

1 workflow automation – welcome email for new subscribers – great for a discount code 

1-hour training session 

1 quarter of Email Editorial Calendar content including subject, pretext, main content, and supporting content prompts

Mailchimp 101 setup.  You must already have an email list and your company logo.

DELIVERY

Your emailing capabilities set up and ready to go!

1 template

1 welcome email (workflow automation)

1 training

Novella University

Your online guide to finding your zone of genius. DIY and at your own pace courses, worksheets, and instruction made especially for businesses ready to scale, but not ready to hire a firm. 

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Novella Brandhouse is certified by the state of Missouri and the City of Kansas City, Missouri as a Women Business Enterprise (WBE) & Small Local Business Enterprise (SLBE).

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