DIRECTOR OF MARKETING STRATEGY
With her expertise in the packaged goods, retail, restaurant and catering industries, Kelly serves our diverse client roster well. She brings over 10 years of major brand experience from category leaders like Clear Channel Entertainment, Lorillard Tobacco Company and Hallmark Cards, Inc. to Novella. Kelly manages brand and marketing programs for clients utilizing her varied skill set which includes: creating direct mail/e campaigns to drive traffic to retail stores; planning and overseeing special events ranging in size from 20-500; in-store product merchandising and point-of-sale advertising; and assisting with the publicity and promotion of music events. Specifically, Kelly applies her knowledge to help retail clients meet sales objectives through retail execution, proper product placement and developing an effective marketing program. In 2001, Kelly earned a Bachelor of Arts in Communication Studies with an emphasis in Advertising and Public Relations from the University of Missouri-Kansas City.