DIRECTOR OF MARKETING STRATEGY
Kelly’s major brand experience from category leaders like Hallmark Cards and Lorillard Tobacco inform her marketing, branding and communications expertise in consumer, as well as business-to-business industries. She serves our diverse client roster by developing and leading marketing strategies in both traditional and digital mediums to increase business performance and product awareness. She is also responsible for researching, planning and buying all print, broadcast, and digital media for several clients. Kelly is part of the award-winning brand strategy development team at Novella defining target audiences and constructing audience personas.
Kelly earned a BA from UMKC in Communication Studies with an emphasis in Advertising and Public Relations. She loves to travel, read, explore KC with her family and can always be depended on for that perfectly funny, witty comeback line!
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Novella Brandhouse is certified by the state of Missouri and the City of Kansas City, Missouri as a Women Business Enterprise (WBE) & Small Local Business Enterprise (SLBE).