ELIZABETH MCFADDEN

FOUNDER | DIRECTOR OF BRAND STRATEGY

With¬†20 years experience, Elizabeth brings the expertise, creativity and award-winning strategy of a big-time ad agency to small business. She worked solving marketing + PR needs at two well-known advertising agencies, Valentine Radford and Cramer ~ Krasselt. During her tenure at CK, she and the SRP team created a campaign that not only significantly increased consumer awareness but also won Best of Show at the Phoenix Addy Awards and a National Silver Addy. Elizabeth developed and honed her skills working on campaigns for such agency clients as Sprint, Salt River Project (SRP) and Bayer Corporation. Before co-founding Novella, as the principal of elle marketing communications she consulted with both b2b and business-to-consumer clients in industries ranging from home lending services and high-tech to nonprofits and retail. She’s successfully positioned small to mid-size businesses in the marketplace by developing brand strategies and executing marketing and media plans. Elizabeth holds a Bachelor of Science in Communications and Journalism from Missouri State University. She is also an alumnus of¬†Kansas City Tomorrow, a Kansas City civic leadership program.

NOVELLA BRANDHOUSE

A boutique branding and design firm helping companies define, launch and grow their business.

CONTACT

1627 Main Street, Suite 301

Kansas City, MO 64108

info@novellabrandhouse.com

816.226.6958