Elizabeth McFadden



Elizabeth brings the expertise, creativity and award-winning strategy of a big-time ad agency to businesses who want to scale. Over a decade ago, she developed a process to help organizations of all sizes find their voice in a crowded market. Taking the brand strategy model used by Fortune 500 companies, she designed a method for smaller companies to develop their brand.

During her career, Elizabeth has successfully positioned small to mid-size businesses in the marketplace by developing brand strategies, engaging copy, and executing marketing and media plans. She’s worked with mega brands like Sprint and Bayer, local favorites like Brookside, plus emerging companies like Union Horse Distilling Co. and FlutterHabit.

Elizabeth consults with both b2b and business-to-consumer clients in industries ranging from commercial development and non profits to food & beverage and lifestyle brands. At Novella, her role involves leading the brand strategy side of the house in addition to managing the day-to-day operations.

She holds a Bachelor of Science in Communications and Journalism from Missouri State University. She is a member of the Kansas City Tomorrow Class 36 and ScaleUP KC – Cohort 6. She serves on the Kansas City Tomorrow Alumni Association board as president.

Elizabeth is a Kansas City native and lives in Brookside with her husband Matt, and three boys. She spends most of her free time attending youth sporting events (watching her boys play baseball, soccer and running Cross Country), doing Pilates, traveling, and relaxing at the lake.