Your Role

At its core, this is a content creation position — producing written content, video, and on-site photography that brings client brands to life across social media and digital channels. You'll spend the majority of your time creating: shooting on-site content, editing and producing Reels and short-form video, writing copy, and developing social strategies that perform.

Beyond content creation, you'll play a supporting role in the full brand process — sitting in on initial client meetings, contributing to brand strategy development, and working alongside the Client Lead to ensure brand voice and visuals stay cohesive through every piece of content. The Director of Client Engagement directly supervises this role.

We follow a hybrid office work schedule, Tuesday–Thursday in office at Novella (1627 Main Street, KCMO).

About the Team

We're a group of branding nerds, marketing strategy gurus, digital experts, designers, and writers who came together to help clients focus on strategy and grow their business. The Novella Brandhouse team is highly collaborative — each team member brings expertise to the table, and we come together to brainstorm ideas and implement strategies. This position needs to be willing to offer ideas, strategies, and concepts for ad campaigns, brands, and other marketing efforts.

Your Vibe

The ideal candidate has a creative eye and an instinct for what looks good and performs well on social. They know how to find the shot, make a Reel feel on-brand, and write copy that sounds like a real human. They're as comfortable behind a camera as they are in a Google Doc.

Beyond the creative skills, they're highly collaborative with excellent client communication skills — both written and verbal. They enjoy working with clients, have a heart for scaling businesses, and are willing to problem-solve and get inside the ideal customer's mind. They're organized, think steps ahead, and can carry a project from the initial brand strategy all the way through to how it lives on social, email, web, and print.

This is a great role for someone with 2–3 years of marketing experience who is ready to grow in either content creation/implementation or client services at a mid-level position with real growth potential.

Job Responsibilities

Core Responsibilities: Content Creation, Video & Photography

• Manage, create and post on client social media channels 
• Capture on-site video and photography at client locations for organic and paid social media
• Shoot, edit, and produce short-form video content and Reels optimized for current platform trends
• Enhance video content to meet high-quality standards and maximize audience engagement
• Write copy for social media posts, blogs, email campaigns, and websites
• Coordinate with Creative Team on graphics needed for social media content and ads
• Create photography and video content for Meta ad campaigns
• Manage, create, and post Novella's own social media content

Social Media Strategy

• Develop social media and content strategies for clients, including editorial calendars (3, 6, or 12-month)
• Create social media recommendations based on data insights, trends, and client brand
• Create and submit weekly Meta ad campaigns, ensuring they stay within budget and are optimized for ROI
• Compile and deliver detailed monthly reports on social media performance metrics, offering insights and recommendations
• Deliver in-depth quarterly presentations to the internal team on Novella's social media plan, including analytics and key initiatives
• Use analytic tools to find relevant keywords and hashtags

Brand Strategy Support

• Assist in brand discovery research for new clients
• Participate in "Deep Dive" meetings with new clients, capturing needs, desires, and pain points
• Research and write summaries on client positioning, social media presence, and competitor analysis
• Support SWOT analysis, target audience research, competitive reviews, and brand/website audits
• Collaborate with the Creative Team to align brand messaging and visuals
• Research industry insights and brainstorm ways to raise the bar for clients

Admin & Client Communication

• Set meetings with clients to maintain project timelines
• Prepare meeting notes and questions before client kick-offs
• Serve as the primary point of contact for clients on social media-related projects
• Communicate project timelines, scheduling, feedback, and deadline follow-ups with clients and the applicable Novell team members
• Oversee the production of Novella's bi-monthly email newsletters and blog posts
• Attend weekly Novella team status meetings (Mondays at 9am via Zoom) and monthly all-team meetings, as needed
• Send final files to clients for approval when necessary
• Stay current on industry trends, platform updates, and data analytics
• Assist in client management as needed to support the Client Lead
• Work with our video production strategic partners on large video projects
• Assist with new business development for Novella Studio and Novella Brandhouse
• When applicable, manage Novella interns, delegating social media posts, reels, blog content, keeping them on task and ensuring timely delivery of their work 

Job Requirements

• Bachelor's degree in advertising, marketing, communications, journalism, or a related field — or equivalent experience
• 2–3 years of marketing, content creation, or creative experience
• Strong portfolio of content creation work, including video/Reels and photography
• Strong writer and communicator
• Experience in content strategy, planning, management, implementation, and analytics
• Experience working directly with clients and managing projects
• Proficiency in iPhone photography and mobile content capture
• Video editing experience (CapCut, Adobe Premiere, or similar)
• Experience with Meta Ads Manager
• Familiar with AP style, Canva, Excel, PowerPoint, Google Docs, social media platforms, and email marketing tools (Mailchimp, Flodesk, Constant Contact)
• Familiar with AI platforms such as Claude and CoPilot
• Must have reliable transportation to get to client meetings and content shoots
• Must be able to work 40 hours/week

Nice to Have

• SEO, AEO, and AIO experience
• Advanced photography skills (beyond iPhone)
• Adobe Suite experience 

If interested, please send cover letter, resume, and portfolio to Kelly Klinkon at kelly@novellabrandhouse.com