It’s been a while since we brought you a Clubhouse update, so we thought it was time to share what’s new and how to host your own room.
What’s New
Open to all: If you are still waiting for your personal invite to Clubhouse, the wait is over! Clubhouse moved out of the beta stage, and now anyone can join (and it’s free!). If you are a creator, all of your followers and fans can find you on Clubhouse. Hosting a large event that you want to broadcast on Clubhouse? Perfect. Send the link to all of your attendees so they can join the conversation.
Direct messaging (aka the backchannel): Prior to this update, there was no way within the platform to DM people you found inside Clubhouse or speakers you were with on stage. This was inconvenient, and for those that were moderating or hosting a room, super cumbersome. Thankfully, a backchannel has been added to allow for 1:1 or group messaging, taking questions from the audience and more. Thank you, Clubhouse!
Spatial audio: Clubhouse has been enhanced with what they call spatial audio. This means that you hear the people around you in 3D. The Clubhouse founders promise a more “lifelike” experience, making it easier for your brain to track who is talking on the app.
Tips for Hosting Your Own Room on Clubhouse
Clubhouse is a great way to elevate your brand, drive leads and establish yourself as a thought leader. In order to get the most out of Clubhouse and build a brand, you need to host or co-moderate a room. Here’s a checklist, from start to finish, for hosting your own room in Clubhouse.
- Choose a single topic that can generate a robust discussion among your target audience.
- Gather co-hosts for an expert speaker panel and to help bring in an audience.
- Determine the best date and time when your audience is likely available and on Clubhouse.
- Schedule your room on the app. Click the calendar icon on the top of the hallway screen. Then, click the calendar icon with the plus sign and fill in the details. When complete, hit publish.
- Prior to your room, determine the format. Choose from Q&A, speaker panel, masterclass, interview-stye, etc.
- Plan ahead. Set a time limit for the room, and determine the flow and schedule of the room. Know how you are going to start, transition through topics or questions and close the room.
- Remember to do room resets as listeners come and go and to keep the room on track. Utilize your introduction, room resets and parting words to promote your programs, products and other social media platforms for your new loyal fans!
Editor’s note: Clubhouse is a new social media platform and things are updating weekly. Continue to check in for updates. Join our Club, The Brandhouse, for great content and discussions around how to build your personal and company brands.
