We partnered with Show Me KC Schools on a re-branding project with the goal of giving them a bright, fun, and approachable new brand identity and messaging. The organization had grown extensively since they first started with the simple mission of helping families find the right school for their child. Leadership at Show Me KC Schools contacted Novella Brandhouse to help them establish a new brand that fits what they have become: a recognized community resource for families in the KC area.
Novella created a new branding system including primary logo, logos for all of their extension programs such as the City School Fair, as well as a printed school guide. Now, they can use their new brand and brand standards as they rollout the new identity across multiple channels, in additional materials, and on their website.
Our team developed a cohesive brand messaging that revitalized their current brand. Their new brand statement now helps families know how Show Me KC Schools can help them navigate where to send their kids to school: Show Me KC Schools is designed for parents, by parents, to help K-12 families in the Kansas City Public School boundaries find the right school for their student. We also created a tagline, key messages, and supporting points to help them best communicate their mission.
Be on the lookout as you drive around town for Show Me KC Schools billboards!
“I wanted to let you know that myself and everyone thinks the new artwork and language around Show Me KC Schools is fantastic. We are so thrilled you nailed it! Thanks for taking care of us.”Patrick AmeyBoard MemberShow Me KC Schools