2017 Waldo Fall Festival
2018 Quills Award Winner
What We Did
Brand Strategy & Identity
Social Media/Content Strategy
About the Client
Waldo is a vibrant neighborhood and business district located in the heart of Kansas City. We have worked with the Waldo CID for years on media planning and strategy, event planning and promotion, and created all collateral for their events, which draw thousands to this vibrant community.
Tasked with providing and implement design and messaging for the annual Waldo Fall Festival, we created design collateral and promoted the event on the Waldo social media accounts, earned media coverage of the day-long event, and managed press coverage.
Our work on the 2017 Waldo Fall Festival won a Quills award. The Waldo Fall Fest is one of Waldo’s best events of the year, and we were able to engage our social media audience throughout the event, promoting Waldo businesses and its family-friendly atmosphere.
“Your work plan was clear in the event goal and social media objectives. Social media results were impressive, with a strong increase in engagements and followers. We loved the poster and concept! Your message is clear, and you primarily promoted the event in a way that is excellent for the younger target audience you are trying to reach. Your social media efforts were clearly well-planned and successful, with a phenomenal increase in engagement across all sites. Wow!”