The Fairways at City Center
Branding ⋅ Marketing Materials ⋅ Website
The Fairways at City Center is a for-lease luxury villa community in Lenexa, KS. The Fairways at City Center is the perfect fit for anyone looking to downsize. Residents enjoy all the comfort of nature views, within walking distance of urban life in Johnson County.
The client needed a full brand architecture, name, visual identity, website, signage, marketing materials, and strategy to bring this exciting first-to-market concept to life. We created a fresh brand experience to reflect the new idea of luxury villa living. The tagline, color palette and bold patterns portrayed the golf course setting while appealing to Millennials and Baby Boomers, alike. The marketing plan and social media strategy launched the new concept to the community and drove qualified leads.