Distinctive handmade kimonos and scarves.

J.Mullin Apparel-Case Study

What We Did

 Brand Audit & Messaging Recommendation  •  Visual Brand Refresh & Style Guide

Marketing Collateral Design  •  Social Media Strategy & Editorial Calendar 

J.Mullin Apparel-Case Study
J.Mullin Apparel-Case Study
J.Mullin Apparel-Case Study


J.Mullin creates elevated apparel for everyday ease. The company crafts unique garments for the distinctive woman. Each piece features vintage and repurposed fabrics, professionally stitched to fit just the right size. Vibrant color combinations and flattering silhouettes give these textiles new life and often include vintage Japanese kimonos.

Our Success Story

Novella helped the J. Mullin Apparel develop a strong brand by updating the current brand messaging to feel more authentic and speak to the target audience. We clearly defined the brand’s position along with refreshing the visual brand to match that of the elevated style of the kimonos . To help the brand scale, our team designed product and marketing collateral, outlined areas on the website to improve along with creating an actionable social media strategy to reach more customers along the buying journey.

J.Mullin Apparel-Case Study




“Novella Brandhouse, a branding and marketing agency based here in Kansas City, worked with us on refining our brand messaging and marketing strategy. A certified Women’s Business Enterprise and a Small Local Business Enterprise, also guided us through the process of developing our visual identity and brand elements. We continue to work with their very capable and talented team as we move toward our launch.”

Joanne Mullin

Founder, J. Mullin Apparel