Careful craftsmanship focusing on form, function and durability.
What We Did
Target Audience Analysis
Brand Positioning Strategy
About the Client
b.Holland&co. manufactures high-quality furnishings and fixtures for commercial and residential clients utilizing artistic vision, meaningful collaboration and precise attention to detail.
When the client came to Novella, their business was scaling but their brand needed a level-up. The owner desired to build on the current visual brand of b.Holland&co. with on-point messaging, new website and collateral material; effectively communicating the products and abilities of the company.
The Success Story
For this project, we started with creating a solid brand strategy defining the target audience personas, developing positioning that spoke to b.Holland&co.’s unique-solve for their audiences and messaging that clearly communicated their niche. The company’s brand strategy became the compass for driving direction for the new website, collateral, marketing and business decisions.