B.Holland 

Careful craftsmanship focusing on form, function and durability.

MonsterBass Logo + Tagline

What We Did

Target Audience Analysis
Brand Positioning Strategy
Website
Capabilities Brochure

About the Client

b.Holland&co. manufactures high-quality furnishings and fixtures for commercial and residential clients utilizing artistic vision, meaningful collaboration and precise attention to detail.

MonsterBass Logo + Tagline

The Challenge

When the client came to Novella, their business was scaling but their brand needed a level-up. The owner desired to build on the current visual brand of b.Holland&co. with on-point messaging, new website and collateral material; effectively communicating the products and abilities of the company.

MonsterBass Case Study: Branding, Visual Development, Campaign
MonsterBass Box Packaging
MonsterBass Case Study: Branding, Visual Development, Campaign
MonsterBass Box Packaging
MonsterBass Case Study: Branding, Visual Development, Campaign
MonsterBass Box Packaging

The Success Story

For this project, we started with creating a solid brand strategy defining the target audience personas, developing positioning that spoke to b.Holland&co.’s unique-solve for their audiences and messaging that clearly communicated their niche. The company’s brand strategy became the compass for driving direction for the new website, collateral, marketing and business decisions.

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Novella Brandhouse is certified by the state of Missouri and the City of Kansas City, Missouri as a Women Business Enterprise (WBE) & Small Local Business Enterprise (SLBE).