Brand thinking for scale.
LEARN ABOUT OUR IN-DEPTH PROCESS
Our branding strategy process is made specifically for scaling companies.
If you are trying to scale, what you did to get to this point won’t get you to the next. We’ve taken the brand strategy model designed for Fortune 500 brands, and created a method to develop effective brand messaging for scaling and established companies. Every brand deserves a chance to be a big name and to crack Fortune magazine’s famous list, or to be a hero to those they serve. Over the years, our process has not only proved successful for clients, but it’s also picked up a few industry awards along the way. 40, to be exact.
Strategy from the ground up.
We get that you needed this yesterday, but great branding takes more than a day or a weekend. Our team is nimble and efficient, making the most of your time and resources to deliver a spot-on brand to drive your business. From messaging to design, we’ve got your brand in mind, so that every step in our process is a strategic one. And at the end, we’ll hand you a tangible plan so you can connect with your audience.
STEP 1: DEEP DIVE TO DISCOVERY
Our highly collaborative process begins with discovery and a deep dive workshop. We want to know everything about you—what makes your company tick, your challenges and roadblocks to success, and your plans to scale your company. Research informs our creative process and guides us so that we keep a consistent brand from beginning to end.
STEP 2: AUDIENCE CONNECTION
We start with a clean slate, helping you clarify your value proposition to your target audience. The messaging and positioning framework are based on your unique solve for your customer’s pain points. We refine the narrative with numerous whiteboard sessions and rounds of reviews, creating a brand story unified around a strong voice, tone and purpose.
STEP 3: BEAUTY AND BRAINS
With strategy in place, we move to visual identity, exploring multiple design solutions. Once a direction has been approved, it’s refined over a series of creative reviews, then finalized for launch. While we are creative thinkers, we’re strategic and business-minded too. We pair beautiful brand elements and messaging that moves with serious marketing strategy.
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Novella Brandhouse is certified by the state of Missouri and the City of Kansas City, Missouri as a Women Business Enterprise (WBE) & Small Local Business Enterprise (SLBE).