Meeting clients where they are now in their marketing and branding endeavors.
Due to customers and clients sheltering in place and staying home, many business owners are choosing to work ON their business while their stores or offices are closed and sales are light due to Covid19 restrictions. We want to provide helpful tools so we created kits at reduced prices to make marketing efforts more accessible for all. We are offering these special rates and packages through May 1, 2020.
Kits
brand KIT – $1500
Your essential kit for the heart of your company: your brand.
INCLUDES
Fill out Let’s Talk questionnaire
Initial 1-2 hour call with a brand strategist to discuss your company, current messaging, and target audience
Brand Messaging Presentation via Zoom that includes:
Brand Statement – opening line – your 10-second elevator pitch
Three Key Messages – The 3 most important messages you should be communicating to your target audience.
12 Supporting Points
Final changes to the brand messaging (1 round)
DELIVERY
Creative Brand Brief in Word document and PDF with final approved messaging to share with your team, vendors, website developers, freelancers, etc.
logo KIT – $1500
Image is everything. Your essential kit for looking good from all angles.
INCLUDES
Initial call with a designer to discuss your company
2 logo concepts presented (this includes research, concepts, presentation via Zoom)
You choose 1 logo you like best; we’ll make any revisions and edits (1 round) and then we’ll email a pdf document of the logo for your final approval
Final changes to the logo (1 round)
DELIVERY
EPS and PNG files of the logo (regular logo + social media logo – square or circle version)
Colors and fonts noted that were used in the logo
ALA CARTE
Business Cards: $250
Letterhead + Envelope Design: $250
Social Suite:$300
- Specific Graphics for 3 Platforms
- 1 Profile Image + 3 Cover Photos
- 6-9 Branded Post Graphics
social KIT – $850
The Talk of the Town kit. Find your voice in a noisy social world.
INCLUDES
Initial 1 hour call with a content strategist to discuss your company, current messaging, and target audience
Social Media Strategy/Editorial Calendar for one quarter/90 days – Presentation via Zoom that includes a customized content strategy for the platforms you need to be on, that you can implement immediately.
Final changes to the editorial calendar to be delivered in one document list of changes (1 round)
PACKAGE BREAKDOWN
- 1-hour call with a content strategist
- Audience and platform research (content strategy)
- 1 quarter (3 months) of content
- Up to 3 platforms: 1 major, 2 minor. Minor platforms will likely be shared content.
- Facebook/Twitter: Post 1
- Post 1
- Post 2
- Post 3
- Up to 4 prompts per week, written to help you easily write and publish content.
- Example:
- Variations: You could divide up that content in a variety of ways, but that can all be determined during the call. Some clients may want to focus solely on one platform.
Final changes to the editorial calendar to be delivered in one document list of changes (1 round)
DELIVERY
Quarterly Editorial Calendar in Word document and PDF with final approved messaging to share with your team, freelancer, etc.
seo KIT – $500
Stand out in search. Make it easy for your customers and clients to find you online.
INCLUDES
Improve online search optimization with an SEO refresh. This can help increase your findability on search engines and includes:
Initial 1 hour call with a content strategist to discuss your company, current SEO activity, website goals and usage
A basic SEO recommendation
DELIVERY
Improve online search optimization with an SEO refresh. This can help increase your findability on search engines and includes:
Initial 1 hour call with a content strategist to discuss your company, current SEO activity, website goals and usage
A basic SEO recommendation
ALA CARTE
Implementation: $400
Social platforms: $200
Blogs/Press Releases: $200
marketing KIT – $525
Promote with purpose using a 90-Day Pivot Plan. Learn where to best spend your dollars to speak to the right people, right now.
INCLUDES
Initial 1 hour client call or virtual meeting with Novella marketing strategist to discuss your budget, current marketing plan, goals and target audience.
Analysis of your current plan
Recommendation with 3 focus areas and recommended ad spend distribution – social media ads, online sponsored content, newsletter ads, email campaigns, OTT, streaming ads, podcasts, radio or print.
Presentation to client via Zoom meeting.
DELIVERY
90 Day Marketing plan – electronic format
email KIT – $1,000
Direct digital access to your customers. Optimize your digital inbox with an email strategy.
INCLUDES
1-hour client meeting
1 template including essential email graphics
Integration with your website (Square Space, WordPress, Weebly (for Square), Shopify)
1 workflow automation – welcome email for new subscribers – great for a discount code
1-hour training session
1 quarter of Email Editorial Calendar content including subject, pretext, main content, and supporting content prompts
* Mailchimp 101 setup. You must already have an email list and your company logo.
DELIVERY
Your emailing capabilities set up and ready to go!
1 template
1 welcome email (workflow automation)
1 training
Novella University
Your online guide to finding your zone of genius. DIY and at your own pace courses, worksheets, and instruction made especially for businesses ready to scale, but not ready to hire a firm.
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Novella Brandhouse is certified by the state of Missouri and the City of Kansas City, Missouri as a Women Business Enterprise (WBE) & Small Local Business Enterprise (SLBE).