Elizabeth McFadden, Managing Director at Novella Brandhouse



With over 20 years experience, Elizabeth brings the expertise, creativity and award-winning strategy of a big-time ad agency to small and scaling businesses. After working at two well-known national ad agencies, she utilized that experience to create one of the first virtual ad agencies in the country – Elle Marketing Communications. Later, she joined forces with Clare McClaren to create Novella Brandhouse.
During her career, Elizabeth has successfully positioned small to mid-size businesses in the marketplace by developing brand strategies, engaging copy, and executing marketing and media plans. She’s worked with mega brands like Sprint and Bayer, local favorites like Brookside and Waldo, plus emerging companies like Union Horse Distilling Co. and Wolf + Candor.
Elizabeth consults with both b2b and business-to-consumer clients in industries ranging from home lending services and high-tech to nonprofits and retail. At Novella, her role involves leading the branding and marketing strategy side of the house in addition to managing the day-to-day operations. (Clare bought her a “spreadsheets” ball cap for a reason!)
She holds a Bachelor of Science in Communications and Journalism from Missouri State University. She is a member of the Kansas City Tomorrow Class 36 and ScaleUP KC – Cohort 6. She serves on the Kansas City Tomorrow Alumni Association board as the current president and is actively involved with Diploma+.
Elizabeth is a Kansas City native and lives in Brookside with her husband Matt, and three boys. She spends most of her free time attending youth sporting events (watching her boys play baseball, soccer and running Cross Country), doing Pilates, traveling, and relaxing at the lake.