At Novella Brandhouse, we’re a women-owned business with a full team behind us. As a certified women-owned business with the City of Kansas City, Missouri and the State of Missouri, we are part of a network of women-owned businesses fueling economic growth throughout...
Now that you’ve identified your brand and created your content strategy, it’s time to put it to work and create a campaign! A campaign is a concentrated communications effort to educate, excite, or engage with your audience about a particular subject, like a special,...
A healthy content strategy is data-driven with a branding component that lets your audience know what you’re all about. In this three-part series, we will break down the key components of creating a content strategy. Developing a strong content strategy means looking...
Rebranding is a big deal. It’s a process that requires some deep diving. It means taking a serious moment to look at the heart of your business—why you do what you do and whether your customers are aware of that. A poor brand can be detrimental. It may seem like a...
We’re big readers over here. And when we’re not listening to Harry Potter audiobooks set or reading this season’s hot pick The Couple Next Door by Shari Lapena, we’re reading up on the latest trends and strategies, plus a few extra things. Here...