Overview

After the success of our work with Show Me KC Schools, we also worked with them and SchoolSmartKC to create branding and messaging for their project, SchoolAppKC, a streamlined and simple online application for families to apply to up to 16 charter schools in Kansas City.

Additionally, we created a content strategy, including social media strategy and an editorial calendar for them to use to promote content online across multiple platforms and strategies that would best increase brand and product awareness and education. We also built a microsite for SchoolAppKC.

Earned Media

The goal was to reach the mass media through print, television broadcast, radio, online outlets, and social media. We also utilized the help from local Kansas City influencers to help spread the word about SchoolAppKC to their followers. Our PR/Outreach efforts provided coverage within the Kansas City Public School System boundaries. We extended the listenership of the campaign by 170,000 per week with KCUR 89.3. KSHB 41 ran a news story for SchoolAppKC reaching 978,200 households in the Kansas City DMA.

 

Press Releases
We sent out two press releases on behalf of School App KC to a list of curated education outlets and professionals to notify and educate them about the School App KC online resource and application. This garnered a number of responses which turned into media opportunities and brand awareness.