Through our partnership with Trailblaze Media, we created a full brand and visual strategy and campaign for a new bass fishing subscription company called MonsterBass. MonsterBass is a members-only community, delivering professionally selected tackle, to help anglers catch their personal best. The project scope consisted of name development, brand architecture, visual brand identity, packaging, marketing, and content strategy.

We got to dive head first into the world of bass fishing and were able to use a variety of methods of research, including hosting in-depth surveys that revealed angler’s many interests and habits. We helped the client finalize their name and readily positioned them for making a “MonsterBass” splash into the bass fishing industry.


We spent many hours researching and learning about the bass fishing industry. We interviewed and surveyed active, expert, and novice bass fishermen and women and collected their feedback on their interests, related hobbies, experiences, and desires.


We positioned MonsterBass as a subscription fishing box company that is ALL about bass. Along with the monthly subscription box itself, members also gain access to a resource library full of content to help them achieve their personal best in the sport of bass fishing. A common goal of master anglers is to catch the biggest bass, or a “monster bass.” The MonsterBass subscription box includes the tools and tips to help anglers catch their trophy bass.

MonsterBass Logo + Tagline

Visual Identity/Packaging:

We wanted MonsterBass to stand out from the existing fishing subscription boxes. The MonsterBass visual identity is clean, yet bold. We created the box packaging design for the initial product launch.

Content Strategy:

Novella created a launch strategy for Monster Bass’ entrance into the online world. Our extensive editorial calendar included plans for implementing online marketing tactics that also play well with the physical box and its contents. We created a strategy that amplified the MonsterBass community that goes beyond online and connects anglers to a network of fellow bass fishermen and women. This included social strategy, content planning, social platform positioning, and blog content. For this client, audiences were primarily on Youtube, so we created a strategy that would help them stand out against competitors while encouraging community. We also included some big ideas for future events.