At the heart of developing a brand strategy is personifying a business. As a brand, it’s important to identify who you are, what you sound like, what words you use and what matters to you most. And, above all, how you make people feel when they “hang out” with you.
Here are three ways to build a brand people love:
Be who you are, unapologetically
Your brand’s core values should not be a mystery. It’s who you are as a brand that resonates with your audience. By connecting with the personal identities of your customers, you build brand awareness and a brand community.
It’s all about your people
It starts with your team. Who you are, who you serve and what you do must be clear from the inside out. Your brand messaging is the playbook your team needs to deliver on your brand promise. If there is confusion at the team level, there is confusion at the consumer level, guaranteed.
Be a brand people can believe in
It’s not enough to show up with a bold statement or strong messaging. Brands have to walk the walk! Without evidence to support your claims, you’re just another company grasping for business.
A solid brand strategy guides the brand in what it is and what it is not. Achieving success as a brand means creating a culture around it. A culture that understands the WHY of its very existence. It is the WHY that can be supported and nurtured, from the inside out.
To learn more about building and implementing more than a strategy, email our brand strategist, Marita Swift: [email protected].
