When companies embark on creating their brand strategy, they are usually thinking about the look and feel or how to tell their story. But, did you know that beyond the logo design and messaging, you use your brand strategy in all aspects of marketing? Your brand...
In the last year, many businesses went from offline to online — some as a first-time business and some after years of operating as a brick and mortar. The pandemic sped up what was inevitable for brands that needed to expand online to find more customers or reach...
Business owners tend to search out the latest marketing tricks when thinking about how to launch a new brand, but where they really need to start is in the brand strategy phase. We recently hosted a Clubhouse room on this topic, and our roundtable of experts landed on...
If you have kids, you are probably very familiar with TikTok. But did you know that brands like The Washington Post, San Diego Zoo and Estee Lauder have incorporated TikTok into their marketing strategies? Estee Lauder recently made its TikTok debut. According to...
It’s safe to say nobody (brands included) is who they were pre-pandemic. Whether your business moved online, your office is working a new hybrid schedule or your target audience shifted, your brand must evolve to stay relevant as we come out of the pandemic and move...
