by Novella Brandhouse | Sep 30, 2018 | Marketing, Resources, Social Media, Website, Writing
Now that you’ve identified your brand and created your content strategy, it’s time to put it to work with a campaign! A campaign is a concentrated communications effort to educate, excite, or engage with your audience about a particular subject, like a special, an...
by Novella Brandhouse | Sep 28, 2018 | Marketing, Social Media, Writing
So we’ve already talked about the importance of a data-driven strategy, now it’s time to talk cohesion. Once you’ve done your research, you need to think about your brand. Just throwing content out into the world to see what sticks won’t work. You need to have a...
by Novella Brandhouse | Sep 21, 2018 | Marketing, Resources, Small Business, Social Media, Writing
A healthy content strategy is data-driven with a branding component that lets your audience know what you’re all about. In this three-part series, we will break down the key components of creating a content strategy. Developing a strong content strategy means looking...
